Kronos Retail Private Limited is a 6 years 3 months old Private Company incorporated on 02 Feb 2016. Its registered office is in South Delhi, Delhi, india.
The Company’s status is Active, and it has filed its Annual Returns and Financial Statements up to 31 Mar 2020 (FY 2019-2020). It’s a company limited by shares having an authorized capital of Rs 1.00 lakh and a paid-up capital of Rs 1.00 lakh as per MCA. 2 Directors are associated with the organization. Supriya Juneja and Rishab Juneja are presently associated as directors.
Miyo is leading kids to wear brand focusing on providing quality-oriented products for the age groups of
2-3 Years to 15-16 years.
Product Portfolio : The brand’s current product category is majorly girls.
Dress, Tops, and Skirts have done exceedingly well for Girls.
Top Innovations : Miyo constantly strives hard to innovate something new for its consumers. Currently,
the brand is successfully running in Myntra / Amazon, Flipkart & Other Shopping Portal which is a unique virtual reality shopping platform.
Target Audience : For its infant range, the brand targets parents belonging to middle and upper-middle-income households,
whereas for pre-teen kids its major target audience is the mothers as well as children who are fashion
conscious and love to wear smart yet comfy clothes.
Marketing Strategy: Being a kidswear brand, Miyo looks for marketing strategies that are both innovative and interactive for the kids. Adapting to the evolving shopping patterns in India, where even kids are more fashionably aware than one
would imagine, the brand tries to connect with the sensibilities of little fashion is as much as it tries to appeal to their parents